Factors Affecting Interest In Using E-Commerce And E-Wallet With Using Technology Acceptance Model
نویسندگان
چکیده
This study aims to determine the Influence of Interest in Using an E-Commerce-Based Accounting Information System and interest OVO customers using Technology Acceptance Model (TAM). Data collection was carried out by giving questionnaires respondents Tokopedia Bengkulu City. The sample this were 215 Tokopedia. Measurement data Multiple Regression analysis with tools processing software Eviews 12. In used quality test, classical assumption test (normality multicollinearity heteroscedasticity test), multiple linear regression hypothesis testing. results show that ease use variable has no effect on use, variables perceived usefulness, trust, attitudes towards are significantly positive risk have a significant negative
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داد و ستد روی وب سایت جزو فعالیتهای بازاریابی الکترونبک به حساب می آید. اهمیت استفاده از وب سایتها در تجارت الکترونیکی مفصلا مورد بحث و بررسی قرار گرفته است. بسیاری از محققان عوامل متعددی که بر موفقیت وب سایتها اثر دارند کشف کرده اند. این تحقیق سعی در کشف و بررسی عوامل تاثیر گذار بر موفقیت وب سایتهای تجارت الکترونیک در ایران دارد. این پایان نامه با ارایه پیشینه ای از بازارهای الکترونیکی و موارد...
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In electronic commerce, the challenges of payment transactions were initially underestimated. Business via the internet and mobile telephony has so far been dominated by the methods of payment systems in traditional business. However, in light of advances in e-commerce, traditional business models are increasingly coming up against their limits. To understand the concept of electronic commerce,...
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ژورنال
عنوان ژورنال: Jurnal Akuntansi (edisi elektronik)
سال: 2023
ISSN: ['2303-0364']
DOI: https://doi.org/10.33369/jakuntansi.13.2.98-108